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Green Marketing


Description

Learn the primary concepts surrounding “Green” marketing including “Green” claims, the benefits of ecolabelling and how to make defensible claims while avoiding the seven “sins” of greenwashing.

Objectives

Upon completion of this course, you should be able to:

  • Define “Green” Claims and explain the benefits of ecolabelling
  • Recognize defensible claims and explain why
  • Recognize the seven “sins” of greenwashing
  • List the major regulatory or quasi-regulatory guidelines around green marketing

Target Audience

This course is relevant to multiple roles and levels including but not limited to:

  • Marketing Staff
  • Sustainability / Corporate Responsibility Staff
  • EH&S Staff
  • Compliance Staff
  • Product Design
  • Product Managers
  • Engineering
  • Original Design Manufacturer (ODM) Staff
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Media

Time Requirement

Cost

Web-Based 30 minutes $50.00
 









 
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